FAM Trips 101

Love to Travel’s owner, Kim Cook, recently got back from a FAM trip to Mexico where she got to tour a whopping 12 resorts! The tour was hosted by one of Love to Travel’s tour companies, Apple Vacations. Now you might be wondering, what in the world is a “FAM” trip? Well, it stands for “familiarize” so it just gives Kim the opportunity to see the resorts in person, experience the food, view the rooms, take pictures and get acquainted with the staff and layout of the resort.

We’re going to tell you about what a travel agent actually does during one of these FAM trips, and what the schedule is actually like. So all of you who’ve dreamed of becoming a travel agent can vicariously live through Kim during this post!



Apple vacations, one of the tour companies Love to Travel uses to book trips, took seven of their “master agents” from the midwest to Cancun and Riviera Maya to tour the resorts they promote. These resorts include the popular and well-known Secrets and Dreams as well as some other preferred hotels. Below Kim walks you through her experience during this trip.

The FAM Schedule – Day 1: Friday

We flew nonstop from St. Louis on Friday to land in Cancun at 9:30am, and from there we hit the ground running. That day had an adult-only emphasis and we saw four adult-only resorts including Secrets The Vine, Secrets Capri and Secrets Maroma (all so beautiful!) before checking into our hotel, Dreams Riviera Cancun. It was dark once we got to Dreams so we didn’t get to see much of the resort that day.

Secrets The Vine
The resorts we saw the first day:
Secrets the Vine
Secrets Capri
Ocean Maya Royale
Secrets Maroma
Dreams Riviera

Day 2: Saturday

The next morning we were picked up at 7:15a, to visit six resorts. The one resort that stuck out to me the most from that day is Dreams Adventuras because the resort has a dolphin lagoon on the resort property that includes two shows per day for guests! I was also really impressed with the spas that we saw. All of them were very unique and had very pampering atmospheres unlike anything I’ve seen before. A spa cabin at Dreams Tulum called “Rainforest Cabin” was surrounded by lush jungle and had all glass rooms. Secrets Maroma had the most relaxing spa I had ever seen. The entire spa was lit by candlelight and had a Moroccan-like atmosphere. It was just really beautiful.

Rainforest Cabin
The resorts we saw the second day:
Dreams Tulum
Bahia Pricipe Coba
Bahia Pricipe Akulma
Dreams Puerto Aventuras
Now Jade
Now Sapphire

Day 3: Sunday

The next morning we were finally able to relax so I went to the spa and got a message and a facial. One thing about the resorts that is great is that they’re always willing to negotiate deals so keep that in mind next time you’re on vacation! That afternoon we visited and had lunch at Ocean Coral & Turquesa then we came back and had a formal tour of Dreams Riviera. One thing that was really nice is that we saw several weddings throughout the resorts. Destination weddings are so popular and beautiful. At the resort we were staying at there was a group of about 50 people who were there for a wedding and they had a great spot set up on the beach for that night.

Ocean Coral & Turquesa

The resorts we saw the third day:
Ocean Coral & Turquesa
Dreams Riviera Cancun

Day 4: Monday

The last day we headed back home. The FAM trips are always a lot of fun, but always pass by quick! Our schedules are always full, but being able to see so many resorts in one trip is priceless. There are so many reasons these trips are important. As a travel agent I want to help my clients find the best resort for the experience they’re wanting. Pictures just aren’t enough, there are always small (or sometimes big) details that can make resorts more or less desirable. Getting to taste the food, meet the staff, see the beach, experience the atmosphere, and visit the rooms helps me decide which resorts are right for certain people, their budget, and the overall experience they’re wanting.

Tell us in the comments below what you think of this FAM trip. Is this what you imagined a travel agents job to be like?

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